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Hulu working on a subscription-based video service

Hulu Mad Men

Over the past year or so Hulu has quickly become one of the most popular online video sites even though it's only open to US viewers. Hulu's success likely comes from a number of factors including a focus on high quality professionally produced content including network TV shows and movies, a simple user interface, and relatively unobtrusive advertisements that are much easier to put up with than the 18 minutes of ads in every hour of US broadcast television.

But Hulu's focus on advertising supported content has likely prevented some premium content owners like HBO and Showtime from making full length content available. Now it looks like Hulu is testing out a subscription-based service.

I really hope any subscription service would offer content that's not currently available to Hulu customers. I'd hate to see some of the content that's currently available for free disappear behind a paywall. But at this point it's too early to say exactly what the service will look like, or even it will ever appear.

[via Business Insider]

Tags: hulu, online-video, subscription