Intuit buys Mint.com, sends users running

Intuit, the company behind financial management app Quicken, has purchased Mint.com, a web-based personal finance tracker, for $170 million. Quicken already has a web version that plugs into its desktop software, and Mint apparently isn't going to replace it. Meanwhile, Intuit doesn't have plans to change the way Mint works, and the CEO of Mint is joining the company to direct its online operations.

That's not enough to reassure some Mint users, though, who are fleeing the site in fear of Intuit's awful user experience and propensity to milk its customers for fees.

Felix Salmon, a blogger at Reuters, describes Intuit as "The Borg," and plans to deactivate his Mint account (although he admits he doesn't use it often). Users in Mint's forums are also not convinced that Mint will be helping to improve Intuit, rather than being swallowed and ruined by it.

What do you think? Is the Intuit Borg going to assimilate Mint, or will it stay as it is? Will you be keeping your account, or canceling it? Take the poll after the break!


Are you ditching your Mint account in the wake of the Intuit acquisition?
I'm keeping mine - bailing is for wussies272 (34.6%)
I'm a big Intuit fan. Couldn't be more excited.32 (4.1%)
I'm done with Mint now.354 (45.1%)
Wait, are we talking about the Linux distro?127 (16.2%)

Tags: acquisition, finance, intuit, mint.com, quicken