J.mp is Bit.ly in new, shorter clothes
Bit.ly dominates the URL shortener market due to its position as the default URL shortener on Twitter, but its features also measure up well against competitors. One area where Bit.ly loses out, though, is in the length of its base URL. Bit.ly is one more character than tr.im or ow.ly and two more than u.nu. Bit.ly is addressing that (relatively small) weakness by introducing j.mp, which is just a shorter version of the Bit.ly everyone already uses.
J.mp has everything Bit.ly has, except the slot as Twitter default. Link tracking, history and user accounts can all be carried over from Bit.ly just by logging into J.mp with the same username and password. In fact, the two services are so connected that every Bit.ly link can be changed into a J.mp link, just by changing the base URL. If you really need those two extra characters on Twitter, you should definitely give J.mp a shot.
[via Mashable]
