Yammer introduces improved iPhone app, threaded conversations

When Yammer first launched, I thought it wasn't going to last long. A Twitter for business? It sounded like an opportunistic idea to latch onto Twitter when it was clearly about to take off. Yammer has taken on a life of its own, though, and it's got the new iPhone app and threaded conversations to prove it.

The Yammer app has something that Twitter apps to date have been struggling to achieve: push notifications. These are especially important for a service like Yammer, because they alert you to new messages without using up texts on your iPhone. Yammer has also taken a page from the Facebook/Friendfeed playbook and created thread conversations that look similar to the ones you see in your Facebook activity stream. The threaded view is only available on the web, but it will come to Yammer's desktop app soon.

These are just the biggest new features. There are also countless small improvements - landscape mode and camera support for the iPhone app, for example - that you can check out on Yammer's blog.

[via TechCrunch]

Tags: business, iphone, microblogging, social-networking, yammer