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Twitter: all the kids aren't doing it, but does it matter?

There may be a lot of hype about Twitter as the trendiest communication tool out there, but it turns out the service isn't as cool as people make it out to be. Why? Because kids aren't using it at nearly the same rate as older demographics. According to a recent Nielsen survey, only 16% of Twitter's users are under 25. To put that number in perspective, under-25's make up a quarter of the universe of Internet users.

Nielsen asks an important question, though: does it really matter that kids don't get it? Despite being about 1/4 the size of Facebook, Twitter gets the same amount of "buzz" in online media. In June, 10% of all active Internet users visited Twitter.com. Are these numbers impressive enough to make up for the site's lack of youth appeal? Will Twitter catch on with the kids one day? These are questions the service has to deal with, going forward.

Tags: news, nielsen, stats, survey, teens, twitter

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