Lifehacker starts Gmail Ads bloodbath

What do massacres and bloodbaths have to do with your Gmail account? Lifehacker has discovered that they could be the key to getting rid of the pesky, hard-to-block text ads that show up next to your messages in Gmail's web interface. It turns out that advertisers don't like being associated with certain keywords, falling into categories like profanity and tragic violence. Rather than risk an amusing (at best) or offensive (at worst) ad placement, Google just doesn't display ads next to messages that have a certain density of these keywords.

Lifehacker was able to take advantage of this filtering system to create an email signature that should eliminate the ads. Rather than going the profane route, they whipped up the following innocuous statement: "I enjoy the massacre of ads. This sentence will slaughter ads without a messy bloodbath." If you can live with a violent email signature, you can probably come up with your own variation.

Tags: adblock, ads, email, gmail, hack, lifehacker