Life Comes Together: The Windows ad campaign that wasn't
Life Comes Together/Alex from John McNeil on Vimeo.
But what about the ads that didn't make the cut? Blogger Long Zheng spotted a series of Microsoft/Windows ads in the Vimeo account of John McNeil, former creative director of McCann Worldgroup. The ad agency didn't get the Windows campaign, but judging from this series of 9 commercials, it's not for the lack of trying.
Like the commercial Microsoft eventually went with, these "Life Comes Together" themed ads don't really focus on the features of Windows software very much. But most do hint at one or two features that Windows or other Microsoft products have that help them fit into your daily life. You can check out of the rest of the videos at istartedsomething.
What do you think of the ads? Did Microsoft make the right call in passing up on these and going with its current campaign? Or would you rather have seen these ads on the air?
