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Life Comes Together: The Windows ad campaign that wasn't
Life Comes Together/Alex from John McNeil on Vimeo.
But what about the ads that didn't make the cut? Blogger Long Zheng spotted a series of Microsoft/Windows ads in the Vimeo account of John McNeil, former creative director of McCann Worldgroup. The ad agency didn't get the Windows campaign, but judging from this series of 9 commercials, it's not for the lack of trying.
Like the commercial Microsoft eventually went with, these "Life Comes Together" themed ads don't really focus on the features of Windows software very much. But most do hint at one or two features that Windows or other Microsoft products have that help them fit into your daily life. You can check out of the rest of the videos at istartedsomething.
What do you think of the ads? Did Microsoft make the right call in passing up on these and going with its current campaign? Or would you rather have seen these ads on the air?
Comments
9
Subscribe to commentsJordanAug 3rd 2009 9:35PM
Well they made the right choice by not choosing the one that is embedded in this article. I mean the girl was alright, but the dude on the bed was a douche.
JitarooAug 3rd 2009 9:35PM
Yeah it didn't make much sense, I mean if he was to busy playing his game why would he suddenly listen to her in the end and answer? He left windows for a girl, which isn't what they want you to do. Also it sends a message that we'll keep you so preoccupied that you won't care for real life anymore.
BrendanAug 3rd 2009 9:35PM
Basically, those ads suck.
stringAnomalyAug 3rd 2009 9:35PM
Some of the ads were good, but clearly not the tone microsoft needed to combat apple's ads.
On a different note you chose to embed the worse ad of the whole bunch which is very disappointing and is a bad indicator of the rest.
sitrucAug 3rd 2009 9:35PM
After watching all of them, I'm not sure they did chose the worst one. A couple of those were okay and played the emotions the right way, but most weren't that good and it is easy to see why MS didn't go with them.
DeoWulfAug 3rd 2009 11:29PM
Darn, I would have liked to hear some Sufjan Stevens in my Microsoft ads. But none of those ads really accomplished anything as far as promoting the actual OS. And the one about sharing old photos was extremely lame and didn't even include a computer reference.
UnregisteredAug 4th 2009 8:37AM
I was waiting for the girl to lose it and whack the guy on the head with his laptop, gosh he is such an s.
RocketboyAug 4th 2009 8:37AM
Wow, they were awful.
The type of commercial where at the end, where if it wasn't for the windows logo, you'd have NO idea what the advertisement was for.
blogwardAug 4th 2009 4:20PM
From the hippy-dippy acoustic guitar to the WASP highschoolers who looked like they might be the children of Microsoft middle managers, that was the cheesiest of the cheesy. What was it saying? That Windows gets you chicks? My eyes, my ears!!