Launching a new CMS these days is a tough proposition. It's a crowded field, and distinguishing your product takes some ingenuity. Well,
FireRift is one publishing platform that knows how to take a marketing concept way, way over the top. The video commercial for FireRift is like something out of a campy Ronnie James Dio video from the '80s, with a meteor, glowing eyes, and a couple of wizardly guys charging into each other on a sand dune. It's totally stylized and totally absurd, but you're not going to ask, "Oh, which one is FireRift, again?" after seeing it.
I'd like to think our readers want a little more in a CMS than a commercial with some cheeseball special effects, though, so I should also mention that there's a screencast of FireRift available, so you can see the app in action. It runs through setting up an image/video gallery in FireRift, and the process actually looks well-designed and pretty simple to do.
Tags: cms, firerift, gallery, screencast
