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With search deal, MS wins back everyone who had Live hijacked by Yahoo
Live (and now Bing) would have been the default search engine on all these systems, were it not for the Yahoo! bundle. Now, after years of this and Y! Messenger sneaking the Yahoo! toolbar onto the machines of my click-first-and-read-later customers, it looks like Microsoft is going to win back all that search juice.
And the default search engine swap to Yahoo! was perpetrated by more than their own software. Loads of applications - like the non-slim version of CCleaner - come bundled with the toolbar. It all adds up to a big time win for Bing on the desktop.
All without end users lifting a finger to make their own choices. That's important, because many of them weren't paying attention the first time around.
Comments
2
Subscribe to comments216Jul 29th 2009 11:10AM
Bada Bing baby!
Drew GreenJul 29th 2009 11:38AM
I'm still not convinced as to why I should switch to Bing. I've never liked (or used intentionally) Live search and never do use Yahoo search. For me, Google is the best. I've mastered the art of Googling. I always find what I'm looking for. I'm interested to see how MS attempts to convert users to Bing, especially now that they have this partnership. I think the biggest asset they have is that IE comes with Live search (or Bing) as the default search engine. Users that don't know how to change (or don't care enough to change) the default search will use their service.