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Blogger turns 10, now Google wants to make (more) money from it


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Google's blogging service, Blogger is turning 10 in August. Google published a list of fun facts about Blogger today, including the fact that 2/3rds of Blogger's traffic comes from outside North America, the most popular sport for bloggers using the service is soccer, and at any given minute, 270,000 words are written on Blogger.

But while Google provides users with tools to publish Adsense ads on Blogspot sites (which can certainly help the company raise a fair bit of cash from all of those words), Google doesn't require users to post ads. And that means some users are basically using the service for free without generating any real revenue for Google.

Now Google Operating System reports that Google appears to be experimenting with another revenue generating opportunity. It's starting to place ads on the page that pops up when bloggers publish a post. These ads will never be seen by the readers of your blog, but there's a chance that some bloggers may click on contextual ads related to the articles they've been writing.

I tried writing a couple of test posts on several sites I've created using Blogger, but I didn't see any ads. If you use Blogger and have started noticing ads in the admin interface, let us know in the comments. It seems like a small price to pay for using a service that lets you host and update a blog for free. But I could certainly see it annoying some long-time users.

Tags: advertising, blogger, blogs

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