Digg's latest business move: digg it, or bury it?

Digg recently introduced a new advertising program that allows its advertisers to buy ads on the front page that look like stories and appear in the regular Digg "river" of content. The catch is that the ads can be dugg or buried, and the results will affect how much it costs the advertisers to keep running their content. Comments from Digg users on the new system are already split, so let's take a look at the pros and cons.

PRO:

This is great! If I see an ad I don't like, I can bury it. It's satisfying to have some control over the kind of advertising I see on a site, and this will lead to the most annoying ads and advertisers getting buried right off the site. Plus, seeing ads that fit in with the Digg layout is more tolerable than traditional banners or animated garbage.

CON:

Are you kidding? Not only will the ads pollute the river and be confusing to casual users, but Digg wants me to do the work of deciding which ads are the best and worst? Sounds like a scheme to attract more advertisers. I mean, who wouldn't want to buy ads that millions of users will not only see, but interact with by voting? If I bury something, it's already too late: I've seen the ad. Plus, these cheapskate advertisers won't even have to pay a designer.Ridiculous.

What do you think, Download Squad readers? Are the new Digg ads going to be a winner, or fall flat?

Tags: ads, digg