Google Squared launches, puts search results in a grid
I tried a search that I thought was right up Google Squared's alley: "current New York Times bestsellers," and the results were a jumble of categories, but no books. "Current box office" returned some recent movies, and some old ones that did really well when they came out. These are the kinds of searches Google Squared could hit a home run with, but it doesn't.
The example searches prove how well Google Squared could really work. Check out some terms like "roller coasters" and "U.S. Presidents" to see some nice glimmers of potential. The ability to customize your own square when no results are returned will also probably lead to much better results.