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Bing goes live...or is that Live goes Bing?

In the wee hours of the morning, Microsoft flipped the switch and whether you like the name or not, Live Search has been bumped by Bing.

After finally getting a chance to test it out, I'm definitely more likely to use Bing than I was to use Live search. While it doesn't have the same tricks up its sleeves as Google (like unit conversions and exchange rates yes, yes it does - thanks, Bob!) it's still got plenty of nice touches. Search for a pro athlete, like the Red Wings' Jonathan Ericsson, and you'll get stats from his last performance, upcoming games, and more. Pretty slick.

You can also subscribe to any set of results via RSS and save search history in your Live account. The related searches, suggested refinements (like fights, biography, and quotes in the picture), and on-hover snippets help make researching a topic easier.

As Inquistir's Duncan Riley points out, things aren't all working the way we were promised in teaser videos. Example: hotel and shopping searches don't automatically present the tweaked results views - you'll need to go to or to try them out.

Firefox users wanting to add Bing to you search box, here's your addon - contributed by our pal Long Zheng at IStartedSomething. Live Search addons will still work just fine, too.

If you've tested it out already, share your impressions in the comments!

Tags: bing, live-search