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Buying Amazon Kindle books from an iPhone just got easier

Amazon's Kindle app for iPhone is a great alternative to purchasing a pricey Kindle device when you've already invested in an iPhone, but it's still not quite as streamlined and easy-to-use.

Amazon seems to be changing that as quickly as it can, though, with the launch of an iPhone-optimized Kindle store. The new store still isn't part of Kindle itself, but it can be launched with the app's "get books" icon.

This seems like a small thing, but it's a big win for iPhone Kindle users, and possibly for Kindle book sales. As nice as it is to have your purchases delivered by WhisperNet to your iPod or iPhone, sometimes you're not at a computer, and trying to buy books from an iPhone in Safari was an aggravating experience until now.

Business Insider points out that Apple is planning new eCommerce features that iPhone developers will eventually have access to. Amazon might be able to use that to handle sales from within the app, making it even closer to the real Kindle experience.

Tags: amazon, app-store, books, iphone, kindle