YouTube goes Hulu, adds TV, movies
Now YouTube is stepping up its game, by offering content from TV and movie studios in a new section labeled "Shows." According to the New York Times, Google has signed agreements to distribute content from Sony, Lions Gate, CBS, MGM, and other studios.
The move will allow YouTube to place pre-roll, post-roll, and interstitial ads in video content, something it doesn't do with user generated videos.
Right now, the selection of TV shows and movies on YouTube is rather sad. Most of the content consists of old programs that you probably forgot existed, plus one new show from CBS: Harper's Island. Since Fox and NBC are the driving forces behind Hulu, it's not likely that we'll see their content on YouTube anytime soon. And there's talk that ABC could joing Hulu in the not too distant future.