YouTube partners with Universal to launch music video service

YouTube is already home to more music videos than probably any other site on the internet. But YouTube and Universal Music Group have announced plans to launch a new site, called Vevo, which will be dedicated exlusively to music videos.

Vevo will be an advertising supported site, and the goal is to generate more money from views of professionally produced music videos than music studios like Warner are currently getting from YouTube. The new site will be owned by Universal and will feature higher quality videos than those found on YouTube. Whether advertisers will be willing to pay higher rates, or computer users will actually bother to visit Vevo instead of YouTube remains to be seen.

Vevo is scheduled to launch within the next few months.

Tags: music, music-videos, universal-music-group, vevo, youtube