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YouTube partners with Universal to launch music video service
Vevo will be an advertising supported site, and the goal is to generate more money from views of professionally produced music videos than music studios like Warner are currently getting from YouTube. The new site will be owned by Universal and will feature higher quality videos than those found on YouTube. Whether advertisers will be willing to pay higher rates, or computer users will actually bother to visit Vevo instead of YouTube remains to be seen.
Vevo is scheduled to launch within the next few months.
Comments
3
Subscribe to commentsMalteserrApr 10th 2009 3:00PM
Oh let me guess, it'll obviously be restricted to just a few countries.
r3loadedApr 10th 2009 5:26PM
Great, but if they block countries, I'll pass on this.
ToddApr 10th 2009 7:07PM
( Comment from Digg )
"...Wow guys, this is awesome! I've been looking for a new place to view music videos from all of my favorite UNIVERSAL MUSIC GROUP artists! It's exciting to me that I can finally be one hundred percent sure I'm sending revenue to the biggest, most out-of-touch dinosaur of a giant multi-national corporation when I watch music videos online! I'll even be helping the RIAA stay in business - those guys have been having some tough times lately, so they need our support! You know, sometimes I would find music videos on YouTube from my favorite UNIVERSAL MUSIC GROUP artists, but it appeared that they'd been uploaded ILLEGALLY by some fan trying to steal money from hard-working lawyers and executives! It made me feel dirty for watching videos that weren't provided to me officially by UNIVERSAL MUSIC GROUP - it felt like I was stealing! Thankfully all of that moral ambiguity will be gone now that VEVO is here! If history is any indication, all of my favorite UNIVERSAL MUSIC GROUP videos on VEVO will include all of the great features that I, the consumer, have come to expect from UNIVERSAL MUSIC GROUP, like LOTS of cool advertisements during the videos, and a special feature that makes sure I can't repost the video on anyone other websites - that would be stealing!! Golly everyone I'm SO PSYCHED for this cool new website!"