Moogis: Would you pay $125 to stream live concerts online?
There are a lot of people trying to figure out how to make money online by charging for music that many internet users have come to think of as free (MP3s downloaded from BitTorrent or Limewire, music videos and concert clips on YouTube, and so on). Some folks, like Trent Reznor and RadioHead have chosen to give away music for free or ask fans to pay what they can afford in order to promote CD sales and concert tickets. Allman Brothers founding member Butch Trucks has another idea - use the internet to provide live streaming video of concerts for fans who can't make it to the shows.
This month Trucks launched Moogis, a web site that allows subscribers to watch all 15 of the Allman Brother's concerts at the Beacon Theater in New York this month live as they happen. Once the concerts are over, you can watch them any time you like for up to 6 months. The price? $125.
Compared to the price of an album of music on iTunes, that sounds pretty expensive. But compared to the price of a single front row concert ticket, it's not so bad. And the video streams are available in high definition, from multiple angles, meaning you get a better view than you would if you were in the theater. And nobody's going to spill beer on you, (unless your house is a bit rowdier than mine).
Trucks hopes to expand the service to include performances by other bands soon. And I think die-hard music fans would be willing to pay for this kind of access to performances. But I have to wonder whether the price is too high. Because let's face it, sitting in front of your computer or TV and watching a concert isn't the same thing as being there. It's hard to justify paying a price as if you were.
[via NewTeeVee]
This month Trucks launched Moogis, a web site that allows subscribers to watch all 15 of the Allman Brother's concerts at the Beacon Theater in New York this month live as they happen. Once the concerts are over, you can watch them any time you like for up to 6 months. The price? $125.
Compared to the price of an album of music on iTunes, that sounds pretty expensive. But compared to the price of a single front row concert ticket, it's not so bad. And the video streams are available in high definition, from multiple angles, meaning you get a better view than you would if you were in the theater. And nobody's going to spill beer on you, (unless your house is a bit rowdier than mine).
Trucks hopes to expand the service to include performances by other bands soon. And I think die-hard music fans would be willing to pay for this kind of access to performances. But I have to wonder whether the price is too high. Because let's face it, sitting in front of your computer or TV and watching a concert isn't the same thing as being there. It's hard to justify paying a price as if you were.
[via NewTeeVee]













Comments
23
Subscribe to commentsZachMar 27th 2009 10:17PM
2/3 through, this was best thing next to being at the actual show. Multiple nights this past two weeks I've projected my picture on the big screen, have had guests over, and was able to cook out and enjoy the spring weather. The money was well worth it - if it would have been a band that does not imrpovise as extensively, I could see the shows getting repetitive. EVERY SINGLE SHOW was DRASTICALLY different.
And let's get real everyone, it's the ALLMAN BROTHERS BAND and their 40th anniversary. When Clapton came out and the roof of my house flew off in real time, I knew that it was worth every penny. Every surprise felt by the crowd was brought to my livingroom and backyard(depending where we set up for the night). I was even able to login at a buddy's house and not miss a beat.
The show took relatively low bandwidth, such that I had torrents running the entire time and there were hardly any glitches or pauses(a couple the first night, but it smoothed out quickly). Not to mention, when considering the fact that they have one of the greatest up and coming guitarists on the planet, it was great to see how he treats a liz reed one night, versus a mountain jam the next. The versatility of all the musicians shines here more so than even a three night run! Don't get me wrong, I'd take the real thing over the webcast every day, but unless you're planning on making it to NYC in March, there might not be a better experience.
Oh and of course, the sound is AMAZING. This service will also allow for people to capture the streams and sync them with SBDS, making extremely high quality torrents of EVERY night that will be available for download before too long.
I agree the 165 is steep, but get a friend or two to split it, and you guys will have an amazing month. I've never had such a large stash of alcohol and food accumulate from guests, well over 3-4 hundred dollars worth....It was worth every penny.
Don't think of it as your favorite band offering that many shows for streaming, think of the show variation of a jam band, one of the greatest in fact, the unmatched talent of the Trucks-Haynes combo, and Oteil+three percussionists firing at you for 2.5-3.5 hours per night. Each night gets more and more exciting....take it easy kids, off to see 2nd set.
GEMApr 22nd 2009 5:01PM
Live streaming concerts ARE the future for the Music Business... but Moogis doesn't have it right.
Here's where you'll find a company that's got it right.... The price is fair and the concert will look like HDTV. They're streaming from a well know Stage in California using the top of the line cameras and audio. . . Go to www.myhdtvclub.com
JasonMay 20th 2009 7:32AM
Gem is absolutely right; live HD broadcasts online are the future of the concert biz. In fact, my company (www.endavomedia.com), is in talks with several music fests to provide custom-branded front ends and easy content management to broadcast HD concerts live and on demand.
Bands and fests should consider teaming with other performers and promoters to offer season passes to a variety of events from a variety of acts. $125 is big bite upfront, but what about $20/month to watch the bands you love? The acts make twice the cash and fans get year-round entertainment.
jasona@endavomedia.com