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Researchers: Jerry Seinfeld and Bill Gates ads stunk
The "I'm a PC" ad spots were more effective. The ads gave viewers warm and fuzzy feelings about Microsoft in terms of technological and environmentally advancement.
Meanwhile, Brand Keys says that Apple's long-running "I'm a Mac" campaign is helping that company raise its profile and convince consumers that Apple is offering innovative, well designed products.
Comments
17
Subscribe to commentsRocketboyFeb 4th 2009 4:04PM
Am I the only one who liked the Seinfeld / Gates adverts?
HBFeb 4th 2009 7:14PM
Yup, they were freaking amazing. Like most good comedy though, too far out of the left-field for most normal consumers though.
RocketboyFeb 5th 2009 9:45AM
I'm not sure if the [+]'s are because they liked the adverts, or because they didn't. Either way, the commercials reminded me of the other off-beat ads that Seinfeld did. I still crack up at him asking the supermarket worker where the Pork & Beans are, followed by him wondering where the Beans & Pork is. All while riding a shopping cart like a scooter.
Silly yes. Funny, well at least to me.
FredFeb 4th 2009 5:53PM
So are Apple users really that different than Mac users?
Plac EboFeb 4th 2009 5:53PM
Rocketboy, to answer your question ................ Yes.
jmjaxFeb 5th 2009 11:44AM
Maybe a sign of demand.
RFeb 4th 2009 4:47PM
That was a horrible ad campaign. It wasn't clear what the message was. At least with the Apple ads, it was obvious what they were trying to say.
However, I must say that I did like Microsoft's "I'm a PC" ads. It's too bad they waited so long on that one. The damage was already done by then, and the general public had been convinced that Mac was cool and Windows was not.
michas_piFeb 4th 2009 8:41PM
I've used Windows-based and Mac OS-based machines for years and I hated these ads.
Martin-TFeb 4th 2009 8:47PM
Just the fact that this is a topic for discussion shows that the commercials reached their audience. They were designed as water cooler fodder for discussion, not direct marketing tools.
As far as marketing goes, the best thing Microsoft can do is get Ballmer to go sit in a corner and be very, very quiet in the best tradition of Elmer Fudd . He just comes across as arrogant and egotistical. Hire the Mercury girl, for heaven's sake. With the auto industry in the dumps, she probably needs a job.
chrizzle30Feb 5th 2009 7:40AM
Of course the New York Times aren't biased at all, right? Geez! That whole article is a mac ad!
sybgtwyFeb 5th 2009 8:41AM
The ads were way funny. No lie, if they did 26 of them I'd watch them all. IT was solid comedy writing and I really loved seeing Bill Gates trying to loosen up the shoes. People who don't get it, don't get it.
WarrenisFeb 5th 2009 2:20PM
soooo, what about those great linux ads.. that i havent seen on tv but is on youtube. i mean, mohammad ali....
James DashnerFeb 5th 2009 10:27PM
Hello I'm a mac.
I'm a pc.
I'm Linux!
whiskeyFeb 6th 2009 3:24PM
James... Shhh... THEY must not know!
http://www.duelinganalogs.com/comics/2007-04-02.png
James DashnerFeb 8th 2009 4:11PM
lol
whiskeyFeb 6th 2009 3:22PM
Little (maybe unknown and unimportant) fact::
The ads are running on Microsoft's Latin American website...
James DashnerFeb 8th 2009 4:11PM
I've got to see Microsoft's stupidity in action to laugh my ass off more.