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Researchers: Jerry Seinfeld and Bill Gates ads stunk

Gates and Seinfeld
While Download Squad readers generally had a favorable view of the brief Bill Gates/Jerry Seinfeld ad campaign of '08, the New York Times reports today that the ads really didn't help Microsoft's image at all. In fact, according to market research company Brand Keys, people who saw the "Shoe Circus" ad were more likely to have a negative view of Microsoft, whether they were Apple or Mac users.

The "I'm a PC" ad spots were more effective. The ads gave viewers warm and fuzzy feelings about Microsoft in terms of technological and environmentally advancement.

Meanwhile, Brand Keys says that Apple's long-running "I'm a Mac" campaign is helping that company raise its profile and convince consumers that Apple is offering innovative, well designed products.

Tags: advertising, bill-gates, jerry-seinfeld, microsoft

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