Microsoft realeases mobile "Tagging" barcode app

The Silverlight demo and images illustrate possible applications, from watching a movie trailer after snapping the code from a poster to browsing for a band's CD releases by clicking a concert flyer. Long Zheng has posted video of Tag in action on his blog, istartedsomething.
If you'd like to give Tag a try on your handset, visit this page to download it. Content providers (and individuals) that would like to create tags can sign up here to get started.
Imagine the possibilities! Instead of Ikea including half-assed instructions for assembling one of their flat-packed items, maybe you'll soon be able to snap a tag and instantly watch a video of someone else struggling to piece it together.












Comments
15
Subscribe to commentsRJan 8th 2009 2:53PM
Looks like MS is re-inventing the wheel here, considering QR codes do the same thing.
KtooJan 8th 2009 9:24PM
Isn;t that what Microsoft does best?
They let others innovate.
QuikboyJan 9th 2009 2:15AM
@R & Ktoo: Do some research. Microsoft has worked with QR codes before: http://en.wikipedia.org/wiki/Windows_Live_Barcode
QuikboyJan 9th 2009 2:24AM
Also, you might want to take note, and look at the actual website. They explain how their HCCB is much better than the QR codes. HCCB, MS claims, is smaller, offers more data, and was made for even cruddy phone cameras.
http://www.microsoft.com/tag/content/overview/
FloridaGuyJan 8th 2009 5:30PM
Sad to see the world falling off the deep end ever so fast bringing us closer to the end. But with joy, we continue to look for that blessed Hope which we have been promised!
PeterJan 8th 2009 6:01PM
There was an article in a recent issue of Microsoft's TechNet magazine about how the bar code was created.
http://technet.microsoft.com/en-us/magazine/2008.10.fieldnotes.aspx
ryanincJan 8th 2009 7:26PM
Wow, I tried this from my G1 and it says, "Android version coming soon."
It's good to see MS developing software for devices other than Windows Mobile. :-)
El TacoJan 8th 2009 11:21PM
They have to if they want any chance of it becoming a standard
KyokoJan 8th 2009 7:44PM
This application does not allow me to capture any picture with my HTC Fuze. Incompatibility? or I haven't googled enough to know that I did something wrong?
EddieJan 19th 2009 10:06AM
Works with my Sprint Touch Diamond. The phones are pretty much the same, so I find it hard to believe it won't work with yours.
CondaJan 9th 2009 4:30AM
ooh nice they had a Java version for my K850i. i first heard about them developing this a year or two ago, I wonder if it has as many data options as QR Code does
MadisonJan 9th 2009 9:50AM
They say theses codes are easier to read, but ScanLife has already been out there for over a year. I saw they just released a version for Android.
sitrucJan 11th 2009 11:01PM
Some of your articles show a slight bias, but you do a relatively good job, Mr. Matthews.
barcodeguyJan 14th 2009 3:41PM
This is neat, but it has "too many moving parts". At this point, I really don't know that we need another type of barcode. How about refining the technology so you can read the UPC, EAN and other codes that are already on products, inventory and documents? And have the program decode the characters and send them to the application you want - like your contact manager or notes application. Then, we wouldn't be captive, and could even print our own barcodes, like using a code 39 font and scanning them into the application of our choice.
Jane McPhersonMar 25th 2009 6:03PM
Well, SpyderLynk has a solution with "fewer moving parts" - we add coding around a brand logo so rather a graphic of a bar code, a brand can use their own logo as their mobile interface. And, rather than requiring a consumer to download an application, a consumer snaps and sends the mobile bar code logo to activate an interaction.