Rumor: Music labels want to create Hulu for music videos
The idea would be to create a single destination where be able to find music videos from popular artists. There's some reason to think the site could work. After all, Hulu has become one of the top destination for online video by providing full length, ad-supported streaming episodes of TV shows and movies with the cooperation of several major networks and studios.
On the other hand, there's a big difference between full length TV shows and music videos. Like, a 40 minute difference. Part of the reason Hulu has been successful is because it offers users something that wasn't already available: A single location where they could legally watch high quality movies and TV shows to their heart's content. But there are already plenty of places to find music videos, uploaded by the music labels or uploaded illegally by users.
As far as I can tell, the world isn't clamoring for a Hulu for music videos, because there already is one. And it's called YouTube.
That said, a few months ago MTV launched a new music video page which is actually a pretty good one stop shop for many popular music videos. Maybe the music labels should just work with MV>