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Pownce gets pwned: Six Apart acquires and plans to shutter service

Do you still use your Pownce account? I stopped using mine months ago. I don't even know if I remember the password. If you do still use Pownce, the Twitter-like microblogging service that just never seemed to capitalize on its early hype, start preparing to migrate to something new. Today, Six Apart, the company behind Movable Type, TypePad and Vox, announced that it has acquired Pownce and will be shuttering the service in two weeks. Lead Pownce developers Leah Culver and Mike Malone will continue on at Six Apart, where presumably some of Pownce's features will be rolled into Vox.

Hey, at least there is Twitter! Seriously though, Pownce's failure is proof that hype alone will not make a product or company a success. As our own Nik Fletcher pointed out, Pownce is the perfect example of how NOT having a useful API at launch or soon thereafter is a huge mistake. Especially if you are trying to do the whole microblogging thing.

Not to get all Valleywag, but didn't Six Apart just lay off 8% of its staff, like three weeks ago? I don't know the particulars of either situation -- but simply on the surface, that's cold. Did something miraculously change or was this part of the plan the whole time?

If you are worried about losing your messages once Pownce powers down its service, the Pownce team has created an export tool which will generate a file (I'm guess its XML. I haven't had a chance to look at it) that can then be imported into Vox, WordPress or TypePad.

Fittingly, the discussion of Pownce's demise is much more active on Twitter and Friendfeed than on Pownce itself.

Tags: news, pownce, shut down, ShutDown, six apart, SixApart, twitter, vox