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SiteMeter gets a facelift - and a few other nips and tucks too

Web analytics company SiteMeter has rolled out a major update to its free and premium web stats tracking service. The new version of SiteMeter is full of new charts and graphs that let you see how a web site is performing at a glance. The update is also supposed to do a better job of accurately tracking unique visits and page views.

One of the biggest changes for web publishers is that you no longer need a separate login for each web page you maintain. You can bring all of your accounts together under a single username and password. You can also decide whether to offer visitors full, partial, or no access to your statistics.

Some reports appear to have been retired, like the traffic prediction report. But others have been added or expanded. For example, you can now see how your site stacks up against other web sites in a given category using SiteMeter. And while users used to be able to see visits and page views by day, week, month, or year, you can now select a custom time period to view.

Overall, the new SiteMeter looks a lot prettier and offers you many new ways to analyze web site traffic. Will that be enough to convince people to choose SiteMeter over other free services like Google Analytics? It doesn't really matter. There's nothing preventing you from using both services simultaneously. Many web publishers do.

Update: In response to the overwhelmingly negative reception this redesign has received, Sitemeter is rolling back its service to the old version. No word on how much time and money they've spent on the "upgrade." While the new service certainly offers more features than the old version, reports take longer to load, they're not as simple to read as the old versions, and most importantly, a large number of Sitemeter users had complaints.

Tags: google-analytics, sitemeter, statistics, web-analytics