GrooveShark adopts Pandora style radio player

Pandora may be on the brink of self-destruction, but upstart music download service GrooveShark clearly believes in its style of predictive music programming with the launch of its new service, GrooveShark Autoplay.

GrooveShark originally launched with a radical new model which proposed to commercialize P2P by allowing users to be rewarded for sharing songs that were purchased by other users.

Since the initial launch of GrooveShark the company has also launched a Web based download solution 'GrooveShark Lite' which features a substantial music library to compliment the service's P2P features which also allows for full previews of songs on the site.

The addition of the Autoplay service to GrooveShark Lite turns the site into a Pandora style radio station as it allows consumers to search for tracks, listen in and then click on Autoplay which will build a playlist based on your initial choice. Autoplay can then proceed to build a picture of your listening interests with then subsequent user feedback on the selected tracks which allows the user to give any particular track the thumbs up, thumbs down or add the track to your favorites.

With Pandora threatening to close down, it will be interesting to see if GrooveShark can avoid the royalty woes that have afflicted the Web radio giant and prove that Web radio and music downloads can both be made to pay.

[Via GrooveShark Lite]

Tags: grooveshark, itunes, pandora