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It's no Download Day, but IE7 is trying to reduce carbon via download

A brief recap for those just emerging from their caves: Firefox 3 announced the goal of setting the one-day record for downloads of a single piece of software, and on June 17, the browser scored over 8 million downloads. Here's something even the tech-savvy may have missed, though: that OTHER browser, the one with the huge market share, has been running its own download campaign. It's called Carbongrove, and it's an Internet Explorer 7-compatible, Silverlight-based site that pushes reduced carbon usage and up-to-date web standards.

If you want to take the plunge and download IE7 or IE8 beta, you can then head to Carbongrove.com, take a quick quiz, and plant your own virtual tree. It might not be the cool, trendy thing to do (that would be downloading Firefox), but at least Microsoft is making an attempt to spread a little awareness about a cause that matters. This campaign launched two months ago, though, and we're just hearing about it now. Might be that world records and new releases trump carbon footprints and Acid Test results in the cutthroat world of browser downloads.

Tags: Carbongrove, IE7, IE8beta1, Internet Explorer 7, InternetExplorer7, microsoft, Silverlight

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