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Amazon to launch streaming video service

Amaxon Unbox

Amazon CEO Jeff Bezos says the company will be adding a for-pay streaming video option to its Amazon Unbox video store sometime in the next few weeks. Currently if you want to watch a movie or TV show from Unbox, you've got to download your video. Sure, if you've got a broadband connection you can typically start watching a few minutes after you hit the download button, but who's got that kind of time?

On a more serious note, the Amazon Unbox download client and video player only supports Windows XP and Vista. That leaves Mac and Linux users in the cold. A streaming video service could conceivably work on any platform. There's no word on the pricing or launch date. But we do know that the service will be pay-per-view. There doesn't seem to be any subscription plan in the works. Amazon Unbox currently offers a mix of rental and download to own options as well as a limited number of free videos, with rentals typically ranging in price from $.99 to $3.99. We imagine the streaming videos will be similarly priced.


Tags: amazon, amazon-unbox, streaming-video

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