Yahoo and Google go on a date: we'll see where it goes from there

It seems Yahoo! recently lost faith in its ability to advertise, and it almost seems desperate to try something very different. In fact, the company seems so desperate in a Web-world increasingly dominated by Google, that it's going to give AdSense a shot. Yes, Yahoo! will host Google ads on its own site.

Though the mini-partnership is cute and we're sure they'd make a fun but powerful couple, don't make any assumptions about their intentions yet. As much as Google would like to get in that pair of pants, Yahoo will only support AdSense in up to 3% of all search results for now. If AdSense does what it promises to do -- make more money than Yahoo's advertising services -- the two companies should enter into a more committed relationship.

It feels like Yahoo's just giving up, but you can't blame 'em. Google's an innovative monster, and how do you compete with that? I guess if you can't beat 'em, catch a ride on their coattails.

Tags: ads, adsense, google, microsoft, panama, partnership, yahoo