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Online newspapers report record viewers, trees everywhere rejoice
According to a new report from the Newspaper Association of America, online readership for newspaper web sites grew by more than 3.6 million in 2007, up 6 percent from 2006. So, in spite of traditional newspaper sales drying up, the newspaper companies are finding ways to grow their readership. At this point, you might be asking, "what's a newspaper?" It's that simple collection of ink on thin paper that sometimes waits for you on your stoop and is often found in spring-loaded machines that will either take your quarter, or, if you're not fast enough, your hand.
Okay, so maybe we haven't completely forgotten what a newspaper is, but we do know that hardly any of us read them anymore. Why read something that's a whole day old when you can get minute-to-minute news from the web?
Thankfully, newspaper companies have gotten wind of the shift from traditional print media to online media. Many large newspapers have made most if not all of their content available online; and, as the study shows, the move has paid off. People still trust the traditional news media, the traditional news names; they just wanted the news delivered through a different, more expedient medium.
In the last quarter of 2007, 39% of web viewers visited newspaper Web sites. How about you?
[via Communication Overtones]
Comments
2
Subscribe to commentsrodentsJan 29th 2008 3:48PM
Hopefully newspapers don't dry up completely, and they probably wont?. I read the newspaper almost daily still at school, sometimes I can't be bothered to sit in front of a computer; and I love having the ability to read the comics then and there in front of me too.
I hope to never see the newspaper die
kingkool68Jan 29th 2008 9:24PM
As someone who works for a major news magazine, it is absolutely critical old media finds it's place online. Budgets are being cut and management is asking their staff to do more with less. Be prepared to see some desperate measures as traditional media reaches out to a younger audience to try and stay afloat.