Netflix teams up with LG to create set top box

Netflix, the popular DVD-by-mail rental service, is teaming up with hardware manufactures to bring movies straight to your living room, bypassing the DVD by mail part of their business. In an obvious move to be competitive against Blockbuster and online services such as Joost and Zulu, Netflix is making another wave in the digital download arena.

The New York Times reports that Netflix has teamed up with LG to deliver movies and other high-def content straight to your TV. Netflix would like to have numerous relationships with many hardware manufacturers to make their service available to as many people as possible.

Netflix users have had the ability to watch movies online, but it requires web access and a PC. We congratulate Netflix for trying to make their service possible directly to our shiny HDTVs.

[via The New York Times]