Microsoft Search nowhere to be found
The year of 2007 is coming to an end, and so, it seems, is Microsoft's attempt to regain some ground in the hotly contested search market. According to the data, Microsoft has two main troubles: getting people to use Live Search, and converting people to using Live Search as their main search portal. Translation: they ain't doing so good.
The latest statistics published by Nielsen Online give Live Search and MSN a share of just 12.0% of all the searches on the U.S. market in November, compared to 13.8% in October. Those numbers pale when put next to Google, who recorded less queries in November but still increased its market share to 57.7%.
So why the disparity? Simple: the name. You can easily tell someone in a casual conversation to "Google" it, but telling someone to "Live Search" it is just so not cool (okay, okay, it's not the name; we simply didn't want to elucidate on the myriad factors behind the philosophy and practice of web searches, and were looking to save some time).
