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Product Clash: Frankenchild of Digg and Bizrate
With everyone and their cousin busy idea farming for the next monster Web 2.0 social media community site, there are going to be some oddities. And Product Clash, despite the "sounds good on paper" concept, is shaping up to be one of them.The idea is this: you have a bunch of products like game consoles, cameras, or mp3 players and match them up against a similar product in a 1-on-1 "clash." After registering for a Product Clash account, you can then vote for your favorite item of consumer merchandise by clicking on a link called "clash this!" You can also leave behind comments and blog about the clashes or click an affiliate link to order the item.
Right. But there are some obvious problems. For one, if the site is attempting to break into the comparison shopping niche by disguising itself as a social media site it's in trouble because it isn't any good at either. Besides a rundown of technical data, it has very little information on the products. That, and outlets for fanboys/girls of virtually any product are countless.
The Internet already saturated with resouces on consumer electronics, the future of Product Clash looks like a long uphill battle if not outright grim. Even though it is still in beta, a large problem remains: "clashing" products just isn't very much, well, fun. And a glossy Web 2.0 interface is not going to help.
[via TechCrunch]
Comments
2
Subscribe to commentskeevesDec 24th 2007 7:27PM
The problem with this sort of comparison is that most people will have only tried one of the products, and so it's very difficult to make an informed vote.
tevetorbesDec 25th 2007 10:21PM
In addition to the obvious criticism above, two of the three "clashes" that I checked included erroneous information.
For instance, did you know that the iPhone lacks both a camera AND WiFi support?
Indeed, if you've never used a product, how could you compare it to another? And if you somehow thought you were able to "review" a product based simply on its specs, how could you expect to do so rationally with incorrect infos?