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Reader Comments (Page 1 of 1)
(Unverified)Jan 2nd 2008 5:28PM
I recently wrote my predictions at http://marketingconversation.com/2007/12/18/my-predictions-for-2008-and-beyond/
One of them seems to agree with many above:
More and more broadcast and cable networks will look to develop miniseries that are only shown online. Most will fail.
As more and more of us move our media habits online, big media will follow. But overall, we’re a fickle bunch and despite some good efforts, many will fail initially. Lack of audience, ad models, viewer experience. All will pose some problems and big media will not have enough patience.
I'm going to add a second, admittedly it relates to a client. Online video phone services such as ooVoo.com (the client) really take off because of ease of use. People may get somewhat tired of strictly text communications such as IM. Small groups can communicate at the same time. People wil both like and freak out watching themselves on a computer screen.