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Play hide-and-seek with Google Analytics

How much data do you think Google has about you and your browsing habits? Crazy amounts. Scary amounts. Volumes of data that make our veins run cold and keep us awake at night. But, hey, they kinda own the web, right? So what can you do?

Forty One of the most popular 100 sites on the web use Google to track their visitors. As it turns out, it's pretty simple to opt-out of Google Analytics data collection. Blog Boing shows us how, "For the more privacy cautious between us the solution for preventing any site's Google Analytics to record any information on us is quite simple. Just add to your hosts file the following lines:"

127.0.0.1 www.google-analytics.com
127.0.0.1 google-analytics.com
127.0.0.1 ssl.google-analytics.com
127.0.0.1 *.google-analytics.com

This little "hack" keeps your computer from contacting Google's Analytics data collection servers, thus keeping your data out of Google's incredibly wealthy hands.

Thanks BlogBoing!


Tags: google analytics, GoogleAnalytics, privacy, security, user tracking, UserTracking

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