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Would you like an advertisement with that PDF?
So perhaps we shouldn't be surprised that Adobe and Yahoo! are partnering on a method to insert targeted advertisements into PDF documents. Not just the ones you read online, but even PDFs that you download to your computer.
The announcement doesn't mean that every PDF file you read from now through eternity will have an ad tacked onto the side. But it does mean that content publishers now have yet another way to try to convince you to buy stuff. If you download or open a
Publishers can sign up for the Adobe PDF Powered by Yahoo! program and then upload their PDF content to be ad-enabled before it's distributed. According to Adobe's press release, ads will only show up in Adobe Reader and Adobe Acrobat, so it's possible that you may be able to avoid advertisements by using a third party application like FoxIt.
Comments
5
Subscribe to commentsTushNov 29th 2007 1:46PM
Well, that definitely means I'll never use Adobe Reader again....
Todd HenkelNov 29th 2007 4:39PM
Yet another reason to keep using FoxIt.
CougarNov 29th 2007 4:43PM
Well, maybe it is time to make a "What is your favorite PDF Reader that is not Acrobat Reader? Ask DLS"
Brad LinderNov 29th 2007 4:39PM
Cougar: We would, but we can only hear FoxIt so many times. Of course, there's also Sumatra, and several good options for Linux, but I'm pretty sure FoxIt would win by a landslide.
Evan YoungDec 3rd 2007 6:29PM
I'm guessing that a software upgrade will be required to install the support for presenting ads. My suggestion to my clients, friends and family will be to NOT update reader past it's current version. I'll also be downloading and archiving a copy of the current non-ad-infested reader for later install.