NBC Direct launches: NBC's kind of lame video download service
NBC has launched a video download service. The network first announced its NBC Direct initiative in September, which left us scratching our heads a bit, seeing as the network also recently partnered with News Corp to launch Hulu, a free service for watching TV shows and movies from a web browser.
Still, you might not always have an internet connection handy, so a download service isn't a bad idea. Unfortunately, NBC Direct doesn't quite live up to our low expectations. We've put together a quick video look at the interface, (note that the video plays smoothly, but our screen capture software had a hard time keeping up), but here are the highlights (and lowlights):
Pros
- The video quality is at least as good as anything you'll get see on Hulu (except the commercials, which seem to be encoded at a lower bitrate).
- You can start watching videos shortly after you start your download. No need to wait for the download to finish.
- You need to download and install the NBC Direct application in order to download and watch movies (although you can probably also watch them using Windows Media Player once they're downloaded).
- The videos include Windows Media DRM, which means no Mac or Linux for you.
- There's an extraordinarily limited selection available right now (You can choose from The Office, 30 Rock, Life, Bionic Woman, Friday Night Lights, and that's it).
- Half the time when we login, the library is not available.
- Shows are only available for one week after they air on TV (while you can find 5 weeks worth of shows on Hulu)
- Once you click play, you have to finish watching your video within 48 hours or it will self destruct.
- You can subscribe to a series to download all new episodes, but you have to visit NBC's web site to do this. You can't subscribe from the player, even though there's a button that makes it look like you can.
[via Mashable]












Comments
7
Subscribe to commentsRazorDNov 10th 2007 5:47PM
What about the con of: 'The writers don't get a single cent for their work'? ;) [WGA]
kastonieNov 10th 2007 7:33PM
not to sound like a horrible immoral person, but does faruse4wm work on these files?
michaelNov 10th 2007 8:20PM
Well at least the fact that you can view it using WMP (hopefully 11)sounds good. I much prefer playing my media on WMP 11, than iTunes because of the fact that WMP 11 does a better job at streaming the media.
It's still a beta, so I guess there's some hope. So it's not really fair to yell at them, until we see the final version.
But they still have a ton of work to do.
MickNov 10th 2007 11:56PM
I should have paid attention to this post, but I must admit to being curious. So I installed it, tried downloading the progams to view. I have promptly uninstalled it. Was able to view all the commericals, but not until I "upgraded" some undetermined component would I be able to view any of the limited programs. Not worth it the hassle. Until NBC makes it painless and no brainer for any potential user. You know sorta like Itunes
YourTechSupportNov 11th 2007 9:47PM
It's obligatory to point out... just to drive the salted stick into NBC's wound a little deeper... Bittorrent is free, with better resolution, and no commercials.
Not that I mind commercials, but they could use more variety.
james 42Nov 12th 2007 12:29PM
Maybe someone can very slowly explain the idea of 'the long tail' to NBC.
Adam KNov 12th 2007 10:38PM
I haven't got it to work in Windows Media Player (and FairUse says it doesn't have a recognizable DRM header)... It plays fine in the NBC Direct window. Anything I'm missing?