Google's social net to launch tomorrow
Tomorrow, Google will launch its new social networking API, called OpenSocial, with a host of high-value social networking players already at the party. The most significant of these players are LinkedIn, Salesforce, and Orkut, who've all been around quite a while and have substantial vertical popularity: LinkedIn in the business work, Salesforce in CRM applications, and Orkut as a South-American MySpace-killer. Even Friendster, which has become a sort-of also-ran with a great brand name, has joined the party. Perhaps these relatively peripheral social nets see Google as their ticket to competing with MySpace and Facebook.