Microsoft launches Project Gatineau web analytics private beta

Microsoft has opened the doors (well, cracked the window really) for its new Google Analytics competitor. Codenamed, Project Gatineau, the new web analytics tool will offer web publishers and advertisers advanced tools for measuring how people are interacting with web sites.

The private beta which launches today is only available to US-based advertisers at the moment. Advertisers can sign up via a Microsoft website. During the beta, Project Gatineau will only be available to adCenter account holders, which means you'll have to shell out $5 to sign up for an account if you don't already have one. It's not clear if the analytics tool will be available to users without adCenter accounts after Project Gatineau emerges from beta.

[via Bink.nu]

Tags: google-analytics, project-gatineau, web-analytics