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Will Hulu launch next week?
Rumor has it that NBC and FOX are preparing to launch a private beta of their new online video site Hulu Monday. Or maybe Wednesday. TechCrunch reports that they've got a source who says it will definitely be sometime next week. Probably.The timing would make sense. This weekend NBC pulled all of its (legally uploaded) content from YouTube. That move would seem to indicate that the network has a plan to offer up the same content somewhere else. And soon.
Silicon Alley Insider dug up a bit of information on Hulu's business model:
- NBC and News Corp are giving Hulu rights to "syndicate streamed, ad-supported NBC and News Corp TV entertainment video content."
- In other words, Hulu will be responsible for distributing video to sites like AOL and MSN. NBC and News Corp sites will, of course, be able to stream video of their own content as well
- Hulu is a streaming content site and has nothing to do with video downloads
Comments
1
Subscribe to commentsTrevorOct 24th 2007 8:10AM
I think that there could be many reasons to allow Hulu to better serve than any of the network sites.
1. No software. As i just checked fox, they wanted me to DL 'MoviePlay'. Some would argue that downloading this software is more convenient in the longrun, thats possible, but there may be times, educational or busniess computers that dont allow these simple installs.
2. Ads. I am unaware of how Hulu is going to do it, but decreasing middle of the programming ads would be welcome. Delivering ads is necessary, but an innovation in this area could be a deciding factor.
3. Partners. Going through MySpace or MSN would go straight to markets previously unseen. I for one was suprised to find that I could watch Family Guy online, one program I would watch. An immediate presence on MySpace could attract those on the fence, who either are not dedicated enough to navigate a network site, or are unaware of certain programming.
Those are my top three, I think that it would be very possible for them to find a niche, and the fact that they already have so many lucrative big names on their side they have a leg up.
Time will tell, I'm optimistic and just signed up for the beta.