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Apple dropping DRM-free tunes to 99 cents
Ars Technica speculates that this move is driven by cost-competitiveness concerns, but we think the "risky" DRM-free experiment worked. After all, Apple said the Plus tracks were selling well, which proves the point that people don't want third parties to govern their use of information, even if it costs them less to live with such restrictions. Come October 17, restrictions or not, it will just cost them less.
Comments
3
Subscribe to commentsJohnOct 16th 2007 10:21AM
Nice, but that just means that a 15-track album is still going to cost you $14.85, which is roughly what you'd spend in a retail store, with money that would otherwise pay for the plastic container/disk as well as a ridiculous number of retail intermediaries. Now that the latter are eliminated, how about passing off those savings to us, the consumers? $.50/song (DRM-free) sounds like a step in the right direction, don't you think?!
John
http://www.gigatribe.com
EleventeenOct 16th 2007 1:47PM
Blame the studios for the 99 cent charge. Almost 4/5ths of that goes directly to them while most of what Apple gets is eaten up by credit card charges and hosting charges. Apple could not charge less and still make money, which, lets be honest, as a corporation they are obligated to do for their stock holders.
MatthewOct 16th 2007 3:46PM
I agree they need to be cheaper but like Eleventeen said Apple has to make money as a corporation. I say Apple puts adds in iTunes (like it or not) to help pay for all their hosting costs and what not so they can drop prices on their music and still make money.