Toyota wants you to buy a video game car
Remember when the United States army offered a first-person shooter to boost recruitment? If Toyota's new foray into video games in any indication, it was a move that worked. Toyota wants to recruit you to buy their Yaris, a car designed by, of all people, a video game company. Incidentally, the projectile-shooting revver depicted in the game doesn't shoot in real life; nor does it have that interesting tentacle as standard equipment.
Starting today, XBox Live users can download the game for free and play it on their Microsoft consoles. Time will tell whether the advertising scheme is effective, but we suspect most gamers will be more interested in discovering whether or not this game is actually fun.
