Google launches new tools for non-profits

Google has launched two new services aimed at non-profit organizations. Or rather, two new ways for non-profits to use existing services.

The YouTube Nonprofit Program lets 501(c)(3) organiztions create premium branded channels with higher uploading capacity than typical user channels. Nonprofit videos will also be rotated through the "promoted videos" sections of the site. And nonprofits can embed a Google Checkout "donate" button for fundraising.

Google Checkout for non-profits lets organizations collect money without paying a transaction fee to Google. Right now, Google has only committed to offering this service to non-profits for free through the end of 2008, but we wouldn't be surprised to see the company extend that deadline.

The American Cancer Society, Friends of the Earth, YouthNoise, and 10 other non-profits have already signed up for YouTube channels, and the William J. Clinton Foundation and March of Dimes are among those that have signed up for Google Checkout.

Tags: charities, charity, google-checkout, non-profits, nonprofits, youtube