CBS launching new short video service

While television networks continue looking for the best way to distribute full-length episodes online, CBS is taking a new approach that might seem a little old fashioned. The network is launching EyeLab, a production studio tasked with creating short video clips based on CBS content.

The funny thing is that when internet video first became viable a few years back, networks were pretty much just posting short videos to drive traffic to their prime time TV offerings. But with the growth of internet video sites like YouTube, the networks have been racing to get as much content online as possible.

But CBS reports that less than a third of its web visitors want to watch full-length episodes online. Instead, the network is betting they want to watch short, entertaining YouTube-style videos. The project was inspired by a user-generated clip called "Endless Caruso One Liners" uploaded to YouTube a year ago. So far, it's been viewed over a million times.

[via Mashable]

Tags: caruso, cbs, one-liners, online-video