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(Unverified)Sep 21st 2007 1:20PM

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Oh and one more thing.

As to the name... well, it's also a cultural allusion to a pre-web 1.0 phenom!

Before you accuse us of being web2 copycats, note
the umlaut over the "u". As your dad what a "FükenGrüvr" is :-) He may start dancing.

See, once upon a time, there were these people who used to drive around following certain bands so they could keep dancin'. The favored vehicle was VW bus or beetle. Dancing. Driving...

In 1989, Volkswagon launched the Fahrvergnügen ads and bumperstickers:
http://www.youtube.com/watch?v=gdQY_BZE2uE
It was a cool concept, with a little stick figure
illustrating the 'pleasure of driving'.

Well. One day, one of us gruvin' folks had a flash of inspiration and said 'Fahrvergnugen? I'm...I'm - FükenGrüvin!! ... and overnight, tons of VW vehicles of the era were sporting little parody stickers, with a Dancing sticky:
http://gruvr.com/sticky.gif

What made the parody funny was - well, it wasnt literal F*cking obscenity - so of course, you shouldn't spell 'groover' out either.

So, fast forward say 17 years... we still have people who love live music, like THIS:
http://gruvr.com/band/darkstarorchestra

See the connection? But since the perfect domain names were gone... it seemed apropos to slice off a letter or two. And if you sign up for gruvr, you get a funny little surprise to make the rest of the connection :-)

So now you know the REST of the story.
Good day.

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