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Lulu sues Hulu and we're not making this up
Last week NBC and News Corp announced the name of their new online video venture: Hulu. In the time since then, TechCrunch uncovered the fact that Hulu translates to "cease" and "desist" in Swahili. And now online publishing site Lulu has filed a lawsuit against Hulu.OK, so the names sound similar. But what exactly is Lulu alleging in its suit?
- Trademark infringement
- Unfair and deceptive trade practics
- federal cyberpiracy
OK, well, Lulu does claim that in addition to online vieo, Hulu plans to offer products and services that are similar to those provided by Lulu. But the way we figure it, that means Hulu will be selling Heroes mugs and T-shirts.
The suit doesn't appear to seek any monetary damages. Lulu just wants Hulu to change its name.
[via Lost Remote]
Comments
4
Subscribe to commentstpaananenSep 6th 2007 12:03PM
I think what Lulu is really after is some free publicity.
Watch them drop the suit before it starts really costing them any money.
tppSep 6th 2007 12:06PM
I think what Lulu is really after is some relatively cheap publicity.
Watch them drop the suit before it really starts costing them money.
TomSep 6th 2007 2:28PM
Hulu may mean "Cease" and "Desist" in Swahili but Lulu means "bitter" in Nyamwezi, Nyaturucha, and Sukuma.
cmdlnSep 6th 2007 4:17PM
Lulu does video, as well, which may be the real basis for their suit. This is a relatively new development for them and is branded more specifically as Lulu.tv but I think it is far enough in advance of the Hulu announcement that the complaint has merit.