Fotolog gets snapped up, with new plans to make some real cash
Leading photo blogging website Fotolog, has been bought up by the leading Europen interactive company Hi Media based in Paris, for a little less than the competition. But does it really matter when you can monetize the service better? Fox acquired Photobucket for about $250 million earlier this year, and this deal with Fotolog was only for about $90 million. Sure Fox has deep pockets, but Hi Media might have scored big with this one. Now they only have to compete with Fox. The plans are to better monetize the current incoming traffic, as well as work a publishing element into the mix. So in the end, if Hi Media can easily make back the $90 million spent quicker than Photobucket, guess who is really in the lead. Look out for some interesting developments with Fotolog in the near future.
[via GigaOM]
