Yahoo! buys Actionality, a mobile ad company
Hot on the trail of Google and Microsoft, Yahoo! has announced that they have picked up a mobile ad startup.The acquisition of Actionality strengthens Yahoo! place in the ad market lineup, with Google and Microsoft, and turns it up a notch. However, it's not known how profitable the mobile ad market could be, but it is an emerging one that's for sure.
Actionality focuses on mobile marketing technologies, specifically integrating rich media mobile commercials into mobile content.
[via venturebeat]
