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Walmart seeks to keep lead - launches MP3 "DRM Free" music downloads


Aiming to keep its lead in the music retail market, Wal-Mart is launching DRM free MP3 music downloads at Walmart.com for 94 cents per track and $9.22 per album. The uber retailer's music catalog offers digital tracks from major record labels EMI and Universal. The new MP3 format allows customers to play music on most devices, including the ubiquitous iPod, iPhone and Zune players.

Universal followed EMI in announcing DRM free music to major retailers but bypassed iTunes, which is in third place behind Best Buy's second in the music retail market line-up. This is a good move for consumers, allowing competition and hopefully provide more options for the digital music buying public.

DRM free allows users the ability to play songs on any device without copyright protection software, which not only limits unauthorized copying of songs, but on which devices the songs can be played as well.

Sorry, Mac, and Linux users, no rollback for you - only Window's 2000, XP and Vista are supported.

Tags: DRM, EMI, iTunes, mp3, music download, MusicDownload, news, Universal, Walmart

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