TripAdvisor drops $3 million for a Facebook application
So are we officially in a bubble again? TripAdvisor, the travel review site, just dropped $3 million for a Facebook application called "Where I've Been" that plots where people have been on their journies.
Sure its fun to see where friends have been, but was it necessary to buy an application that's built inside another application? Needless to say, TripAdvisor is happy, they not only get instant street cred on the social neworking site of the year, but they get to drop their logo on something that 2.3 million users have installed and are happy to use on an ongoing basis.
Just last month Slide bought a Facebook application called Peeps, a 1.3 million user app that ranks friend popularity, for $60k. Now lets not all run out and create applications for the purpose of selling out please.