Suspected PayPal Hackers Seek Deal To Stay Out Of Prison
2 Men Arrested After Teen Was Run Over For His iPad
Online ad spends are getting ready to explode
The internet has proved itself for not only a popular playground, but a source of extremely important information and a viable advertising platform. It took a while for brands to realize that the internet is a far better alternative to say newspapers, TV and magazines for better targeting customers but they have. It has been projected that Internet advertising could hit close to $61 billion by 2011, far surpassing newspapers to become the leading ad medium. Consumers have also tended to shut themselves down from ad supported media, and spent more time with media they support, like the internet and video games, which saw a rise of 19% in 2006 since 2001. That caused a drop in ad supported media like newspapers and broadcast television of 6%, or 1899 hours per person since 2001. In 2006 online ad spends hit a record number of $15 billion.
How do DLS readers feel about this? Do you prefer to check out ads online as opposed to TV, radio and in newspapers? And do you think the online landscape will be compromised with an abundance of ads given this shift in ad spends?
Comments
4
Subscribe to commentsTimAug 7th 2007 7:26PM
As long as they're relevant, it's OK with me. Relevant and not overly intrusive.
Marc CohenAug 8th 2007 12:43PM
The finding that consumers are moving away from ad-supported media to consumer media, has nothing to do with the quality of advertising in traditional media. It really describes (wrongly) the shift to digital media. Where are consumers shifting to? Places like YouTube. Through 2006 YouTube was consumer supported. As we know, YouTube is becoming ad-supported. The consumer may get to new media first but advertisers will surely follow.
Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/
JamesAug 8th 2007 2:52PM
I'm sure it's not what the blog authors/maintainers want to hear, but the only time I see any ads whatsoever are billboards and the few TV commercials that slip through when I'm not paying attention to recordings on my DVR -- I use AdBlock, I don't really read much print media, and I only ever have time to watch recorded TV (and occasionally "live" Britcoms on PBS), where I skip the commercials if I think of it. They can spend all they want, they're not getting their message out to me.
Su27Aug 12th 2007 11:42AM
I love the internet, ads or no ads!
Check this out, it's HILARIOUS!!!!
http://www.fakebuddy.com/